Driving High-Quality Pest Control Leads with a TOF Campaign

The Challenge

A pest control agency wanted to generate a steady stream of leads but struggled with inconsistent results from previous campaigns. They needed a fresh approach to target potential customers effectively while maintaining a cost-efficient ad strategy. With a focus on Top-of-Funnel (TOF) lead generation, the goal was to increase brand awareness and capture interested prospects early in their decision-making process.

Our Solution

TTo solve this, we launched a dedicated TOF campaign that tested multiple creatives and ad copies to determine the most effective messaging. By optimizing audience segmentation and leveraging high-engagement ad formats, we maximized reach and conversions. Continuous monitoring allowed us to refine the campaign in real time, ensuring optimal performance without unnecessary ad spend.

The Results

The results were outstanding. With a total ad spend of $995.41, the campaign generated 50 leads at a cost per lead of $19.91. The campaign reached 4,879 users and delivered 8,784 impressions, with a click-through rate (CTR) of 3.93% and 162 link clicks at a cost per click (CPC) of $6.14. Additionally, 64 users initiated checkout, demonstrating strong intent. This TOF campaign successfully built awareness and delivered high-intent leads at an efficient cost, proving that strategic testing and audience targeting can drive significant growth in the pest control industry.