The Challenge

A pest control agency was struggling to generate high-quality leads despite investing heavily in digital marketing. Their previous campaigns lacked precise targeting, leading to wasted ad spend and poor conversion rates. The agency needed a reliable lead generation strategy that would bring in potential customers actively searching for pest control services while optimizing costs.

Our Solution

Our team implemented a strategic paid advertising campaign, focusing on refined audience targeting, compelling ad creatives, and optimized landing pages. By leveraging data-driven insights, we ensured that the ads reached homeowners and businesses in need of pest control solutions. Additionally, we continuously monitored and adjusted the campaign to maximize performance and minimize wasted ad spend.

The Results

As a result, the single 30-day campaign with a total ad spend of $7,857.85 generated 87 high-quality leads at an impressive cost per lead of $90.32. This not only improved the agency’s return on investment but also provided them with a steady flow of potential clients ready to book pest control services. The success of this campaign reinforced the importance of targeted advertising and continuous optimization in achieving lead generation goals.