Maximizing Lead Generation for a Pest Control Agency with a Low-Budget CBO Strategy

The Challenge

A pest control agency was struggling to generate consistent leads due to budget constraints. Their previous campaigns had high acquisition costs, making it difficult to scale while maintaining profitability. With limited resources, they needed an optimized approach to attract high-quality leads without overspending on advertising.

Our Solution

To address this challenge, we implemented a Campaign Budget Optimization (CBO) strategy with a daily budget of just $30. We carefully selected high-intent audience segments and crafted compelling ad creatives tailored to their pain points. By continuously monitoring and adjusting the campaign based on real-time performance data, we ensured that the budget was allocated to the best-performing ad sets, maximizing efficiency.

The Results

The results were impressive. With a total ad spend of $810.63, the campaign generated 45 leads at a cost per lead of just $18.01. The campaign reached 7,798 users and delivered 14,582 impressions, demonstrating strong engagement and cost-effective lead generation. This low-budget CBO approach proved that strategic targeting and optimization can drive meaningful results, even with limited ad spend.