The Challenge

A pest control agency was facing challenges in generating consistent, high-quality leads. Their previous advertising efforts were not delivering the desired results, and they lacked clarity on which audience segments, creatives, and messaging would be most effective. The agency needed a data-driven approach to optimize their lead generation strategy and improve their return on investment.

Our Solution

To address this, we launched multiple ad campaigns to test different audience groups, ad creatives, and copy variations. Through a structured A/B testing approach, we analyzed performance metrics in real-time and quickly identified the most effective combinations. By refining targeting, adjusting creatives based on engagement, and optimizing ad placements, we were able to maximize conversions while keeping costs low.

The Results

Within just a few days, our strategy delivered exceptional results. With a total ad spend of $3,609.84, the campaign generated 132 high-quality leads at a cost per lead of just $27.35. This data-driven approach not only helped the agency acquire more leads at a lower cost but also provided them with valuable insights for future marketing efforts, ensuring sustainable business growth.